Merry & Bright Event Marketing


November & December 2021
> Art Direction   >  Social Media Marketing   
> Signage

Client: Beatty.
Logo: Chris Seiler

Merry & Bright is a new, seasonal holiday pop up experience in the Harbor Point neighborhood of Baltimore, MD. 

Merry & Bright is a community oriented, charity event during the holiday season. December 2021 marked the first year of this event. I worked with a team of event planners, management, and the marketing team to create all the assets for this event including: signage, flyers, and social media graphics

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Initial Concepts



A selection of three concepts presented to determine the style of the social media campaign, signage, and print collateral for the event. 









Type & Color



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Social Media Marketing

Social media marketing was the most important part of this project. Social media was the main method of providing information about the event to the community. I created a range of eye-catching graphics that utilized traditional holiday images with a bright, bold range of colors that differentiated these posts from other holiday advertisements. 

Selection of instagram post graphics















Selection of instagram story graphics


Baltimore Fishbowl Banner Ad





Signage

Based on the style of the social media graphics I created wayfinding signage and a promotional flyer for the event. 


 
Selection of event signage & Flyer